A Utah Recap with Find The Good x Outdoorsy
Written by Jack Tarca, Founder of Find The Good.
We built this trip around one opportunity: meet our community face to face, travel far with everything we needed, and do it alongside a partner that believed in the same things we do. Find The Good is a purpose-driven apparel brand built on the belief that mindset matters and that small reminders can have a meaningful impact on mental health and wellbeing. What started as a simple phrase has grown into a global community of people who value presence, connection, and finding good in everyday moments.
Outdoorsy makes it possible to explore on your own terms, to truly see the country and the people who bring it to life. Together, the van becomes more than transportation. It becomes a space for conversation, community, and shared experience. Movement creates perspective, perspective shapes mindset, and mindset is where finding the good begins.
Our adventure begins in Salt Lake City, Utah, where we flew in and picked up our home for the week, a 2025 RAM Coachman Nova, courtesy of our Outdoorsy.com. A quick walkthrough, a short test drive, and suddenly the trip felt real. Before we even left the city, we made our first stops. Groceries to stock the van, a mandatory In-N-Out run, and a stop at the local camera shop to make up for a rushed packing job the night before.
We grabbed two e-bikes courtesy of Salt Lake City E-Bikes, loaded them onto the back, and officially had everything we needed to find the good. That first night, we pointed the van south toward Richfield. We stopped to say a quick hello to our friends Adam and Kara, who we’d see again in a few days! Then we continued on, climbing a quiet mountain road close to midnight. We shut off the lights, put the van in park, and waited for the sun.
There is something grounding about waking up exactly where you fell asleep. We caught the sunrise from the van, launched the drone, and took in the view. Our warehouse sat quietly in the valley below, a reminder that even while chasing stories on the road, the business never fully stops. A couple of early mountain bike runs later, we headed down to meet our account manager, Houston.
At the warehouse, we dove into the new fulfillment system and loaded the van with Find The Good gear. Tees, hoodies, hats. Inventory for photoshoots, giveaways, and moments we had not even planned yet. The Coachman Nova quickly became more than transportation. It was a rolling warehouse, a changing room, a creative studio, and a meeting space all in one. After lunch and catching up with Houston, we headed toward Cainesville, Utah, and into Swing Arm City.
None of us were prepared for what waited there. Towering rock faces, dirt bikes, ATVs, and an energy that felt uniquely Utah. People noticed the van. They noticed the apparel. Conversations started naturally. A few local riders asked if they could be part of the shoot, and before long, we were capturing photos and videos of Utah locals wearing brand new Find The Good tees and hoodies against an unreal backdrop. We stayed until the light faded, then drove north and made camp near Capitol Reef. Turkey sandwiches for dinner. Lights out.
The next morning greeted us with another sunrise, this time surrounded by red rock walls and fall colors still hanging on. We rolled into Capitol Reef National Park, parked the van, and set out on the Arch Canyon hike. Along the trail, we talked with everyone we passed about good energy, community, and what finding the good means in their own lives. One hiker, a guy named Evan, ended up walking most of the trail with us. By the time we reached the bottom, he felt like an old friend. Before parting ways, we gifted him some Find The Good apparel straight from the van. A small gesture, but one that felt right.
From there, time got tight. We had a three hour drive north to meet members of the Find The Good community. The question became how do you run an apparel company from a van while moving at highway speed. You make turkey sandwiches. You change outfits between shoots. You steam clothes. You organize hoodies. You edit photos. You take team calls. You laugh a lot. You swap drivers. You pull over to fly the drone. Then you do it all again until you arrive at a waterfall where people you have only known online are waiting with smiles and open arms.
At the Provo waterfalls, we walked with our followers, let them test the e-bikes, and took more photos than we could count. More importantly, we talked. We asked questions. We listened. We heard how people found the brand, what the message meant to them, and how it fit into their lives. No two stories were the same. Meeting the community in person is hard to describe. It feels personal in a way that the internet never fully can.
After opening the mobile warehouse and sharing what we had left, we packed up and pointed the van toward another early start. Sunrise found us out on the Salt Flats, wide open and quiet, with the horizon stretching farther than it feels possible. Cold air, soft light, and the kind of stillness that makes you slow down whether you want to or not. We threw the drone up, layered up, and let the moment speak for itself.
From there, we changed scenery again and headed to the pink salt lake. A completely different palette, unexpected and almost surreal. It felt important to keep moving, to keep letting the environment shift the energy of the trip. New places invite new conversations, new photos, and new ways to experience the same message.
Later that day, we made our way to Park City for another community meetup and what had quickly become our version of a team dinner. As we settled in, we started talking with our waiter, Matt. Somewhere between ordering food and swapping stories, we realized he was already part of the Find The Good community. A follower. A customer. Someone who had connected with the message long before this trip ever existed. A free hoodie made its way across the table, followed by a quick photo to remember the moment. That is always our favorite part. The brand showing up where we least expect it.
After a long day, we headed back to Adam and Kara’s to recharge. A home cooked meal, a game of Catan, and a recap of the trip so far. Then another early wakeup, even earlier thanks to the clocks changing. This time, only I was up before the sun. Three days on the road without properly figuring out the coffee machine had finally caught up to me. I slipped out for an iced latte at Alpha Coffee and came back energized and ready to organize the van before breakfast.
Our next destination sounded almost fictional. After yet another sunrise wakeup we headed to Antelope Island. Stories of roaming bison and sweeping views had us skeptical, but curiosity won. About an hour north of Salt Lake City, we were proven very wrong. Antelope Island felt like a blend of New Zealand and Big Sur, complete with massive bison roaming the landscape. We parked the van on a mountaintop, pulled out the awning, and filmed what felt like a perfect van walkthrough. This was the Coachman Nova in its element.
By now, we were dangerously close to missing our flight, but no one wanted to leave. Eventually, reality set in. We packed, cleaned, returned the e-bikes, fueled up, and made it to the airport with everyone and everything intact.
Looking back, this trip was about far more than content. The van made it possible. It allowed us to move freely, to bring our warehouse to people, to turn online connections into real conversations. The polaroids we handed out became keepsakes, reminders that moments matter. The road gave us space to slow down, even while moving fast.
Find The Good has always been about community. This trip made that tangible. It reminded us that the message lives far beyond a screen, and that sometimes, the best way to find the good is simply to pack it up, hit the road, and invite people along for the ride.
